Game industry business news

And here is today’s Xbox 720 rumour

Yesterday we were told that the next Xbox would be out in 2013 and integrate Windows 9. Today it’s an entirely different story. CVG has word from Windows Weekly that claims Microsoft is going down the Apple route” with its next machine. Specifically, it reckons that integration with both Windows …

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Monster ad plan for Moshi DS game

A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang. TV and print ads will run for two months worldwide around the title’s November 11th release, as will an online kids campaign that will deliver over 100m impressions.The huge Moshi Monsters community and …

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HMV turns on its Christmas Lights

Entertainment specialist HMV will launch its Christmas campaign next week. Based on the Christmas Lights theme and boasting the ‘Love Christmas’ strapline, the seven-figure campaign features iconic artists and characters, including Adele, Lady GaGa, Kung Fu Panda and, for games, Super Mario, Link (from Zelda) and Sonic. It kicks off …

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New digital games publisher emerges

Industry veteran Charlie Barrett has formed a new company that aims to break into digital distribution. Digital Game Factory is a new publisher that focuses on downloadable titles. It works with indie developers looking for a route into the market and publishers that have yet to set up their own …

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Total Recall getting the MMO treatment

Next year’s remake of TriStar Pictures’ 1990 sci-fi movie Total Recall is to be transformed into an MMO. The original film was directed by Paul Verhoeven and was based on Philip K Dick novel We Can Remember It For You Wholesale. It sees hero Arnold Schwarzenegger play the part of …

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Digital games market to reach $50bn in five years

The global digital games market will more than double over the next five years to $53 billion, a research company has claimed. In the report, business analysts Ovum said revenues will grow at an annual rate of 17 per cent from $24 billion at the end of 2011. It also …

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IN PICTURES: Retail dresses up for Batman launch

Everyone may be recovering from the Modern Warfare 3 launch party, but that’s not the only game that saw retail go all out to draw in fans. Below are photos from some of the midnight openings for last month’s smash hit Batman: Arkham City. The activity was sponsored by the …

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Modern Warfare 3 pre-orders "broke industry records"

Ahead of the possible release of concrete numbers later today, Activision has claimed that Call of Duty: Modern Warfare 3 was the most pre-ordered game ever released. Of course, this puts the title on track to break the sales records set by immediate predecessor Call of Duty: Black Ops. Pre-orders …

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Gamestation helps MW3 fans skive off work

Finally getting your hands on Call of Duty: Modern Warfare 3 is great. Things like jobs and kids and gardening preventing you playing it is not. So retailer Gamestation has offered a helping hand in the form of some suggested text messages posted on its Facebook site that can be …

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