MCV/DEVELOP News, events, research and jobs from the games industry
Online retail’s tendency to ship games early has irked its High Street rivals for years, but a new trick from GameStop hopes to protect the seller from accusations of early selling. It appears that GameStop.co.uk has already shipped some copies of Gears of War 3, with some customers receiving the …
Read More »Morrisons prices Gears of War 3 at £25
UK supermarket chain Morrisons has hit the magic 25 price point for tomorrow’s big global release Gears of War 3. Supermarket promotions are no rarity on big titles, but prices can vary – and 25 is typically the cheapest you’ll find on any triple-A big release on day one. But …
Read More »Videogame crowdfunding service Alphafunding announced
PC digital distribution service Desura has launched Alphafunding, a crowdsourcing mechanism for funding indie game development projects. Alphafunding looks to formalise the process of supporting games which are in their early development phases by allowing people to become ongoing beta and alpha testers of games they support for the cost …
Read More »New Aussie mag JumpButton launches
Drew Taylor has launched issue #0 of JumpButton, a new Australian magazine which focuses on the art and substance of videogame culture. JumpButton originally released in Australia several years ago for a brief run, but has been reborn with a new 64-page launch issue using MagCloud, a service which prints …
Read More »iOS and Android ‘have released more than 1m apps’
Though around 20 per cent have been deleted, says analytics firm
Read More »GAMEfest will return in 2012
Retailer GAME has confirmed that it will host a second GAMEfest in 2012. It estimates that 30,000 gamers will attend the event at the Birmingham NEC, which opened its doors today and will run until Sunday. Partners for this year’s gathering include Nintendo, Sony, Microsoft, EA and Activision. The most …
Read More »QA spotlight: Universally Speaking
In a new series of interviews, MCV grills all the major players in the localisation sector, kicking off with Universally Speaking’s MD Vickie Peggs. What are your thoughts on the relationship between publishers and QA firms? What works well and what needs improving? We find publishers come to us from …
Read More »MCV Jobs Weekly: Activison’s new PR team, retail role for Disney’s Roy
In MCV’s latest rundown of the industry’s hottest vacancies and biggest personnel news, Activision reveals its new-look PR team, Disney’s Manab Roy takes on a new role and Iceberg hires a new PR manager. ACTIVISION RESHUFFLES EURO AND UK PR TEAMS Three new hires and a promotion have reshaped the …
Read More »FEATURE: Call of Duty’s next phase
Few video game franchises can fill an aircraft hanger with thousands of fans on their own, let alone draw the attentions of the world’s mainstream media or entice superstar Kanye West to give a private performance. But Call of Duty can, and did without breaking a sweat. For a brand …
Read More »Disney’s Club Penguin amasses 150m users
Virtual world expands to smartphones
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