Game industry business news

Zumba Fitness publisher 505 Games is donning its trunks to support the release of its motion-sensing swim sim. It has partnered with iconic swimwear brand Speedo to promote Michael Phelps: Push the Limit.Consumers can play the Kinect title at Speedo’s ‘Brand Wagon’ awareness tour of the UK and Europe, with …

The first retail title has yet to reach shelves, but the team behind Now! That’s What I Call Music are already preparing digital releases for next year. World renowned music label EMI and fledgling publisher Tubby Games told MCV that they are working on downloadable content and full download titles …

Services like Call of Duty Elite will become a necessity for future blockbuster games, says Activision. The publisher’s VP of digital Jamie Berger posits that, while Elite is currently positioned as an optional extra for consumers, social networks will one day be essential components to the biggest releases. We believe …

The doors have finally closed on this year’s Eurogamer Expo, and already the company has announced the dates for next year’s event. Eurogamer Expo 2012 will take place at Earls Court once again between September 27th and September 30th. And Eurogamer boss Rupert Loman is already thinking about the expo’s …

The company behind successful online retailer ShopTo.net has announced a new white label service that will allow others to take advantage of the store’s infrastructure to launch their own ecommerce portal. Skream says that all partners will enjoy the fruit born from ShopTo’s success, including its famed ‘Five minute dispatch’ …

A spate of arrests across the globe look to have silenced the anarchic digital voice that was once LulzSec. DailyTech reports that a number of police raids have seen the heart of the organisation torn out. The first major blow was the arrest of LulzSec chief ‘Topiary’ in the Shetland …

Backbreaker studio smashes revenue records with its first freemium app

Nintendo has announced that it is to launch a black version of its Wii Balance Board next month. A bundle including both the new-look peripheral and a copy of Wii Fit Plus. It will be released on October 7th. Until this point only the white version of the accessory has …

MCV chats to Enzyme Labs president and CEO Yan Cyr about the challenges of testing 3D games, motion titles and more. Is user-testing important in an age of 3D and motion gaming? Do you cater for this? At Enzyme Labs we have been performing focus groups and playtests on games …

Samsung announced that the Korean electronics giant has sold over ten million Galaxy S II smartphones with five million in just eight weeks. The high end Android smartphone was launched worldwide back in May but has recently gathered renewed attention as the US-dominated tech press cover the recent North American …