Game industry business news

Portal goes free on Steam

Valve has made its critically acclaimed first-person puzzler Portal available for free. The original game, which first debuted in 2007 Half-Life compilation The Orange Box, can be downloaded at no cost on both PC and Mac. However, Rock Paper Shotgun reports this offer is only available until September 20th. This …

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Star Wars Blu Ray ads appear in Deus Ex

Eagle-eyed gamers have spotted the arrival of advertisements for genuine, real in today’s world products in Square Enix’s seminal action title Deus Ex: Human Revolution. Joystiq reports that the game’s loading screen will now from time-to-time carry a tiny banner advertising the release of the Star Wars Trilogy on Blu-ray. …

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Sony inserts anti-lawsuit clause into PSN TOS

The wake of this year’s PSN meltdown still continues to ripple. Sony has updated the terms of service document that users must agree to when registering with PSN. It has added a clause – called ‘Binding Individual Arbitration’ – which looks to prevent future incidents of the legal action the …

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Nyko Zooms in on Kinect

The most talked about third-party Kinect accessory is zooming into the UK. The Nyko Zoom lens – which lets users play Xbox 360 Kinect with 40 per cent less playing space – will arrive in October for 29.99. Interactive Ideas is one distributor which is supplying the product in the …

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EA: We’ve redefined social games with The Sims

EA boasts that The Sims Social has redefined the Facebook games market. The franchise has gone from being one of the top-selling boxed games to also become one of the biggest social online titles in less than a month. Over 40m monthly active users have flocked to the new Facebook …

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OPINION: Fergal Gara & SCE UK; Dead Island’s success; GameCity prize

Over THE past few weeks we’ve reported on managerial role changes at Microsoft, Activision, HMV, Disney and Comet. But the biggest move we broke on MCVuk.com last week: the appointment of top Asda man Fergal Gara as new chief of SCE UK.He’s signed up for a closely-watched gig. Only weeks …

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Superdrug gets Just Dance 3 makeover

Ubisoft has teamed up with some of the biggest dancing, singing and make-up brands around to ensure Just Dance 3 is another smash hit. It has partnered with cosmetics chain Superdrug to get display units in front of thousands of potential girl gamers. These will appear in 880 stores across …

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EB Games MacArthur Square to host Gears of War 3 media launch

Microsoft has announced a range of midnight and breakfast launches for Gears of War 3, with the primary event being held at EB Games MacArthur Square. The event will be for media and consumers alike, and will take place from 10pm on 19th September. There will be gift bags for …

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