Leading execs from Electronic Arts, Activision, Sega, Ubisoft, Future Publishing and more starred in a special sizzle video shown at the MCV Industry Excellence Awards last week. The curtain-raiser music video – this year using Bee Gee’s You Should Be Dancing – played to a crowd of over 620 attendees …
Read More »Shaun White promoted at EA UK
Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team. White joined EA in 2005 and was most recently senior PR manager for EA Sports. His appointment as head of PR follows the departure of Simon Smith-Wright for the publisher’s Australian office. He told MCV: It’s …
Read More »HMV to sell used games online
HMV will sell second-hand games online as a part of a renewed push around pre-owned. It follows the launch of the firm’s new iPhone and Android app, which lets users scan a game’s barcode to find out how much credit HMV will give them for it. HMV RePlay manager Martin …
Read More »Tesco: ‘Forget the specialists, we can grow games’
Tesco’s new games boss says the grocer goliath can expand the market in ways HMV and GAME cannot. In an interview with MCV, senior buying manager Sarah Kaye insisted a ‘level playing field’ between specialists and supermarkets can help grow the games market in the face of a tough economy. …
Read More »TeePee gets funding from Turner Europe
Turner Broadcasting Europe has invested an unspecified sum into a venture with TeePee Games. TeePee is an online gaming platform that allows users to access Facebook, mobile and online games from one destination. It is currently in its beta stage and will launch in the next few weeks. Turner Europe …
Read More »UKIE targets London-based digital agencies
Trade body UKIE hopes to attract digital creative firms by backing this year’s Digital Shoreditch Festival. The inaugural event takes place between Tuesday, May 3rd to Friday May 6th in the Shoreditch area, and will feature workshops, parties, projections and augmented reality games. UKIE is very happy to demonstrate its …
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Read More »Analysts defend ‘threatened’ GAME
Financial analysts have hit back at a damning Goldman Sach’s report on retailer GAME. John Stevenson from Peel Hunt and David Jeary from Investec have said GAME’s recent Strategy Update shows the company is doing the right things to ensure future profitability. Their statements follow a report from Goldman Sachs, …
Read More »New retail stats show games on top in entertainment war
3.3 million copies of Call of Duty: Black Ops were sold in 2010, making it the most successful entertainment property of the year, according to ERA. The game beat the DVD/Blu-ray of Avatar, which sold 3m units since launch. The highest charted music CD was Take That’s Progress in fifth …
Read More »Average price of a video game: £24.32
The average price of a video game last year was 24.32, Chart-Track data has revealed. That number is a 7.2 per cent increase over 2009, where the average price was just 22.69. Surprisingly, it was supermarkets that increased prices the most. The average price of a game at a grocer …
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