Game industry business news

EA kicks off ad push for Rango

The game adaptation of kids’ movie Rango is getting a huge ad campaign courtesy of EA. There will be advertisements running online, on TV and in cinemas, with dedicated game spots running at the end of ads for the film. This is on top of a range of retail POS …

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Devil May Cry film rights acquired

Capcom’s Devil May Cry could be the next video games IP to get the Hollywood treatment. Variety reports that Screen Gems, the Sony-owned producer of the Resident Evil movie franchise, has acquired the film rights to the series. The deal was brokered by Digital Development Management on behalf of Capcom. …

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Could Catherine get a Western release?

There’s fresh hope that eye-catching console title Catherine could receive a release in the West. As spotted by BeefJack, a now removed listing for the game yesterday appeared on the website of games retailer GameStop. Until now publisher Atlus has doggedly insisted that the game would not be released in …

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GDC11: Rovio counters Nintendo’s app warning

Speaking at a lively session at the Game Developers Conference today, Rovio exec Peter Vesterbacka has argued that 59p title Angry Birds is in no way disposable. In February, Nintendo’s US boss Reggie Fils-Aime said one of the biggest risks today in our gaming industry are these inexpensive games that …

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PC games market reaches record high

The global PC games market has shown growth in through 2010 to reach a record $16.2bn in value, according to PC Gaming Alliance’s third annual Horizons research report. This was a growth of 20 per cent on 2009. None of the geographical market segments tracked showed a decline in 2010 …

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GDC11: Angry Birds approaches 100m

The iPhone phenomenon Angry Birds is feasibly close to being downloaded 100 million times, an exec from the game’s creator has said. Speaking earlier today at the Game Developers Conference, Rovio exec Peter Vesterbaka said the Finnish studio was close to that remarkable milestone. People were saying we were crazy …

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Euro customs officials seize PS3s in Blu-ray dispute

Shipments of PS3 consoles have been seized by European customs officers as an LG injunction against Blu-ray technology seeks to block Sony products from sale, according to a report in The Guardian this afternoon. Earlier this month, LG had filed a claim with the International Trade Commission calling for a …

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UKIE calls for PC download chart support

Trade association UKIE has called on publishers to sign-up to its download chart for PC games. The body has already seen leading publishers sign up, including EA, Focus Multimedia, Kalypso Media, Mastertronic, NCSoft, Sega, Sony DADC, THQ, Square Enix, Ubisoft and Warner Bros. A close-beta trial is currently underway, however, …

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