MCV/DEVELOP News, events, research and jobs from the games industry
Tuesday and Wednesday next week just might be the most lucrative two days in games retail history. On Tuesday, November 9th Activision will launch Call of Duty: Black Ops – the follow-up to the UK’s biggest selling game. The very next day Kinect for Xbox 360 hits shelves – complete …
Read More »Spend it like Beckham
EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …
Read More »Darksiders 2 still some way off
As part of last night’s fincnaicl report, publisher THQ has stated that the sequel to its successful new action IP Darksiders won’t be out until the company’s fiscal 2013 period. This dates its release, which despite some reports was announced was back in February, as any time between April 2012 …
Read More »$47m Q2 loss for THQ
Publisher THQ has reported increased losses of $47m for its second quarter ending September 30th. That’s up on the $5.6m loss it registered in the same quarter a year before. Net sales hit $77m, somewhat down on the $101m reported in 2009. Unusually, it was Nintendo’s DS that performed the …
Read More »MS ups Kinect sales estimates
As Kinect goes on sale for the first time in America today, Microsoft has significantly increased its projected sales for the device in the current quarter. In September product director Aaron Greenberg predicted that Kinect would sell in excess of 3m units” this Q4. However, Bloomberg reports that Microsoft has …
Read More »uDraw is a platform, not a fad
The uDraw Wii Gaming Tablet is a new ‘platform’ that has already attracted attention from other publishers, according to THQ. The firm showcased the product in London to retailers last week. The peripheral and its first titles will arrive early next year. THQ says it has a five-year plan for …
Read More »Best Buy UK opens online store
Best Buy’s UK online store goes live tomorrow at www.bestbuy.co.uk. The site will sell all products available in stores, with free delivery offered. However, the games section is managed by online specialist, The Hut Group. Users will be able to post their own video reviews, there will be a forum …
Read More »Venom signs partnership with Realtime
Realtime Distribution will now handle products for UK-based peripherals specialist Venom. The deal represents Realtime’s continued push into the console sector. The company will distribute the majority of Venom’s console portfolio, including the VX Comms headset range, charging stations for 360, PS3, Wii, DSi and PlayStation Move, Wii Remote and …
Read More »Gaming heads to garden centres with Bright Red
Consumers can now buy their games while topping up for fuel, picking up the morning paper and even buying a shrubbery, under a new initiative by Bright Red Entertainment. The distributor has launched its new pallet concept Game Depot into non-traditional retail, such as petrol stations, garden centres and newsagents. …
Read More »UKIE signs up three new members
The Association for UK Interactive Entertainment has announced that three new firms have signed up for membership. The latest companies to sign up with the games trade body are Target Media and the University of Abertay Dundee and international games publisher Atari. Target Media is a UK media agency that …
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