Game industry business news

The man behind some of Sega’s most cherished brands has confessed that he still harbours aspirations to make a return to the hardware sector by creating a successor to the Dreamcast. Yuji Naka’s CV is a treasure trove of riches. As well as creating Sonic the Hedgehog, he also produced …

Michael Pachter has predicted that Microsoft will be the next platform holder to cut the price of its hardware. We estimate that a $50 console price cut across the board will impact software sales by a positive five per cent, and we expect Microsoft to lead with a cut some …

Microsoft has confirmed that it has promoted former senior vice president of the Interactive Entertainment Business Don Mattrick to the full role of president. The restructuring comes as the fallout of the recent departure of former president Robbie Bach. Mattrick a former long-timer at third party publisher EA, now takes …

Mark Rein believes new Xbox or PlayStations could dominate more than the home space

Mark Rein on what Project Sword and iOS UE3 means for gaming's future

Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4. Acclaimed actress Dame Helen Mirren has been drafted in to promote Wii Fit Plus, while reality TV pop group JLS will be the faces of Wii Party. The latter’s first …

Tucked away in its news release concerning its star-studded celebrity marketing campaign for Wii and DS this Christmas, Nintendo has also revealed a juicy statistic. Chart-Track numbers reportedly show that one in three UK households now owns a Wii console, illustrating the remarkable extent to which the motion-controlled device has …

Microsoftâ??s Xbox 360 shooter to miss April release in favour of an autumn 2011 arrival

EA makes changes following pleas from 'friends and families of fallen soldiers'

After its now long-forgotten turbulent arrival on the global marketplace, Blu-ray has finally hit its stride and established itself in 17 per cent of North American homes. Home Media reports that the number of Blu-ray players in homes in the region has doubled since 2008. It means one in five …