Game industry business news

Now THQ takes to DLC codes

The floodgates have well and truly opened – THQ has become the latest publisher to offer free DLC as an incentive for buying its games brand new. The publisher has confirmed that new copies of upcoming fighter UFC Undisputed 2010 will, much like EA’s FIFA 2011, only be playable online …

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Branson back in games

Richard Branson will use next month’s E3 in Los Angeles to unveil Virgin’s return to the video games business. MCV believes that a launch event is being planned, with Branson himself in attendance. This is a major coup for the US trade show, but also signals the return of one …

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Autodesk sponsors Develop Awards

Global graphics giant Autodesk has thrown its weight behind the Develop Awards, and signed up as exclusive drinks sponsor for the July event. The only peer-voted awards for the UK and European games industry, the Develop Awards are this year taking place on July 14th at the Hilton Metropole Hotel …

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COMPETITION: Win Split/Second

We have five copies of Disney’s intense racer Split/Second: Velocity to give away. This competition is only open to those who work in games retail. To be in with a chance of winning, simply answer the following question: What is the name of the environment-based attacks players can trigger during …

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MW2 Stimulus Pack breaks PSN records

The Modern Warfare 2 Stimulus Package DLC has set two new download records on PSN, developer Infinity Ward has revealed. Creative strategist Robert Bowling commented on Twitter: Thanks to the one million-plus PlayStation users who helped the Modern Warfare 2 Stimulus Package break day one and week one download records …

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Playdom acquires Acclaim

Social gaming outfit Playdom has acquired Acclaim Games as part of its ongoing expansion operation. The move continues Playdom’s aggressive takeover strategy, which has in recent months seen the Californian group acquire Three Melons, Offbeat Creations, Green Patch and Trippert Labs. Acclaim will now join that fleet of studios, and …

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