Game industry business news

Arcade hike due to currency fluctuations

Alongside this morning’s confirmation that the Xbox 360 Elite is dropping by 30, Microsoft has also confirmed a 30 price rise for the Arcade SKU – a decision brought about by the fluctuating value of sterling, according to Chris Lewis, European VP of the firm’s interactive entertainment business. We are …

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US: No More Heroes 2 arriving in January

No More Heroes 2: Desperate Struggle will hit US shelves in January, according to Ubisoft. In Europe the game is published by Rising Star Games, and the firm has told MCV that no release information is available at this time but to expect the title around Easter. Ubisoft is also …

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Its official: Xbox 360 price cut announced

The speculation can finally come an end. From tomorrow the Xbox 360 Elite 120GB will cost 199.99 in the UK – that’s a drop of 30 from the current RRP. And as expected, the price of the Xbox 360 Arcade has increased by the same amount to 159.99, though Microsoft …

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Sony: 360 cut wont change PS3 Slim plans

Ahead of Microsoft’s confirmed Xbox 360 price cut announcement tomorrow, Sony has told MCV that it will not move forward the launch of PS3 Slim to compete with Microsoft’s discounted machine this bank holiday weekend. We have agreements in place with all retailers and Centresoft to make sure the release …

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PS3 rebranding continues

The impending release of the new, slimmer PS3 model has provoked a rebranding that stretches to the retail boxes. The new style of box art will be used for upcoming releases, such as Konami’s Pro Evolution Soccer 2009 (pictured right). While they remain the same size, the console name is …

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Exspect celebrates Sony deal

Gem-owned accessories firm Exspect has heralded this week’s deal with SCEE a ‘significant milestone’ in the company’s development. The agreement will see Exspect launch a range of officially licensed screen protectors and cases for both PSP 3000 and PSPgo, with the first products due to hit shelves towards the end …

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Xbox 360 price drop tomorrow

After weeks of speculation, MCV can finally confirm that tomorrow is the day that Microsoft will reveal its new intentions for the Xbox 360. The announcement is expected to include the ditching of the mid-range Pro SKU and a price drop for the high-end Elite model. It’s also likely that …

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New music means new audiences

Record giant EMI has called on game makers to feature more new artists in titles such as Rock Band and Guitar Hero to attract the younger user. The British music company, manages new artists including Babyshambles, Lily Allen and Bat For Lashes, as well as classic acts such as The …

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EA: Need For Speed back on top

Electronic Arts believes Need For Speed: Shift will see the franchise reclaim its crown as king of the racers, after a disappointing showing in 2008. The company is preparing a major marketing plan to support the title when it hits PS3, Xbox 360, PSP and PC on September 18th. Shift …

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