MCV/DEVELOP News, events, research and jobs from the games industry
Sony says it will win over lapsed gamers, Wii owners and former PlayStation 2 gamers with its mammoth marketing push for PS3. Earlier this week the format holder revealed plans to spend over 80m on European marketing efforts for the redesigned console, which arrives on Tuesday, September 1st priced at …
Read More »RETAIL BIZ: Halo 3: ODST
Click here to access the RETAIL BIZ previews section for an in-depth look at some of the most anticipated games heading to UK shelves in the coming months. This week, we offer a guide to Microsoft’s Halo 3: ODST, the long-awaited prequel to the Xbox 360 manufacturer’s massively popular 2007 …
Read More »Arcade hike due to currency fluctuations
Alongside this morning’s confirmation that the Xbox 360 Elite is dropping by 30, Microsoft has also confirmed a 30 price rise for the Arcade SKU – a decision brought about by the fluctuating value of sterling, according to Chris Lewis, European VP of the firm’s interactive entertainment business. We are …
Read More »US: No More Heroes 2 arriving in January
No More Heroes 2: Desperate Struggle will hit US shelves in January, according to Ubisoft. In Europe the game is published by Rising Star Games, and the firm has told MCV that no release information is available at this time but to expect the title around Easter. Ubisoft is also …
Read More »Its official: Xbox 360 price cut announced
The speculation can finally come an end. From tomorrow the Xbox 360 Elite 120GB will cost 199.99 in the UK – that’s a drop of 30 from the current RRP. And as expected, the price of the Xbox 360 Arcade has increased by the same amount to 159.99, though Microsoft …
Read More »Layoffs at EA Maxis
Spore studio 'fluctuates in response to business conditions' says publisher
Read More »Sony: 360 cut wont change PS3 Slim plans
Ahead of Microsoft’s confirmed Xbox 360 price cut announcement tomorrow, Sony has told MCV that it will not move forward the launch of PS3 Slim to compete with Microsoft’s discounted machine this bank holiday weekend. We have agreements in place with all retailers and Centresoft to make sure the release …
Read More »PS3 rebranding continues
The impending release of the new, slimmer PS3 model has provoked a rebranding that stretches to the retail boxes. The new style of box art will be used for upcoming releases, such as Konami’s Pro Evolution Soccer 2009 (pictured right). While they remain the same size, the console name is …
Read More »Exspect celebrates Sony deal
Gem-owned accessories firm Exspect has heralded this week’s deal with SCEE a ‘significant milestone’ in the company’s development. The agreement will see Exspect launch a range of officially licensed screen protectors and cases for both PSP 3000 and PSPgo, with the first products due to hit shelves towards the end …
Read More »Xbox 360 price drop tomorrow
After weeks of speculation, MCV can finally confirm that tomorrow is the day that Microsoft will reveal its new intentions for the Xbox 360. The announcement is expected to include the ditching of the mid-range Pro SKU and a price drop for the high-end Elite model. It’s also likely that …
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