Game industry business news

Sony to give PSP casual sector marketing boost

2009 is looking to be a big year for Sony’s once written off PSP, and ahead of the announcement of a redesigned unit at E3 next month Sony has revealed a new marketing drive aimed squarely at the 8-15 year old market. PSP is going for a younger market, which …

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Endemol announces Ready Steady Cook

Leading TV production company Endemol has teamed up with publisher Mindscape to release a game based on popular daytime TV cookery show Ready Steady Cook on Wii and DS on July 3rd. We’re delighted to be working with Mindscape to bring one of the UK’s best loved cooking shows onto …

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Wii slashed to £145 at Asda

Supermarket behemoth Asda has cut the price of Nintendo’s Wii to 145. The promotion is set to run from today (Wednesday May 20th) to Sunday May 24th, and includes the console, Wii Sports, and controllers. The console is also available from Asda Direct for the same price. Asda’s games buying …

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Carol Vorderman makes handheld return on DS

Nintendo has announced a brand new fitness title in its growing healthy-gaming roster – Active Health with Carol Vorderman. Rather than focusing on a specific activity such as sudoku or pilates, Active Health offers users a complete health overview with recommendations regarding both diet and exercise, with Carol ‘acting as …

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Future H1 profit drops 70%

Future Publishing has revealed a year-on-year drop of 70 per cent in pre-tax Group profits for the first six months of its fiscal year. However, the UK office enjoyed a three per cent profit rise in the period, as the firm faced tough market conditions in the US. The Group …

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Richard Hammonds Blast Lab heading to consoles

DCD Media has appointed AT Brands to bring its science-based TV hit, Blast Lab, to video game consoles. The TV show, which is shown on CBBC, BBC One and BBC Two, began life at the in January has been greeted to wide acclaim from children, parents and the press. AT …

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Stuart Moulder joins Gazillion

Californian MMO publisher Gazillion Entertainment has snapped up the services of industry veteran Stuart Moulder, a former General Manager of Microsoft Game Studios. Moulder joins Gazillion as Vice President of Studios, responsible for the overall management of the firm’s four owned-but-independent developers. The industry veteran has over 20 years of …

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Microsoft bids to make new Tony Hawk 360 exclusive

**UPDATED: MCV understands that whilst an exclusivity deal with Microsoft is currently in the works, the contract has not yet been finalised. An Activision spokesperson told MCV to refer to its original THR statement, which named 360, PS3 and Wii as the supported formats.** The UK arm of publisher Activision …

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Further job losses at troubled Nokia

Nokia has announced that a further 490 employees will be joining the 3,500 who have already lost their jobs as the telephony behemoth attempts to head off an anticipated decline in the mobile market. Reuters reports that 170 positions are to be lost in logistics, production management and production support …

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Vrabeck officially joins Legendary Pictures

Nearly two months on from when the news first emerged, Legendar Pictures has at long last officially confirmed Kathy Vrabeck as its new digital division boss. Vrabeck shocked the gamesworld with her surprise departure from EA last November as part of the publisher’s casual shake-up. Legendary is headed up by …

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