MCV/DEVELOP News, events, research and jobs from the games industry
A Killzone 2 web game is to be launched as a part of Sony’s 2 million marketing campaign . The game will be available to download for Firefox and Internet Explorer users, and invites players to fight in teams against the ‘Helghast threat’ MCV’s sister site CasualGaming.biz has all the …
Read More »Sony plots £4m Q1 ad blitz
SCE UK has gone on the offensive following y esterday’s report of falling hardware sales , with a mammoth 4 million Q1 marketing assault. The firm has set aside 2 million for next month’s triple-A FPS, Killzone 2, while the rest will be split between Sony’s Q1 PSP range, SingStar …
Read More »MCV AWARDS ’09: Could it be you?
Have YOU lobbied for an MCV Award yet? You have just over two weeks left to tell the MCV team why you should be a finalist in this year’s MCV Industry Excellence Awards. The MCV Awards return to The Brewery on Thursday April 23rd – and by lobbying the MCV …
Read More »How to win an MCV Award: Retail
RETAIL INNOVATION Who is eligible for this award?This new award is open to any retailer of computer and video games products, inclusive of independents and chains. How is this award won?MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing …
Read More »PopCap titles heading to PSN
Leading casual games vendor PopCap has struck a deal with Sony Online Entertainment that will see five of its leading titles released on the firm’s PlayStation Network for use on PS3. MCV’s sister site CasualGaming.biz has all the details – click here and you’ll be there.
Read More »GAME plans 20 new store openings in 09
GAME Group may be centralising its key management and cutting back on overhead, but the good news for the market is that it remains committed to opening more stores this year. Around 20 sites have been earmarked for launch either as GAME or Gamestation. Some stores may close this year, …
Read More »Gamescom ‘wins’ as Leipzig cancels August event
The August Leipzig Games Convention has been cancelled. The organisers of the event confirmed the news as it announced a brand new event, Games Convention Online, due to take place from July 31st to August 2nd. Until this morning, the organisers were in a standoff with rival event Gamescom from …
Read More »How to win an MCV Award: People and Industry
SALES TEAM Who is eligible for this award?Any UK-based sales team or specialist sales force, including in-house staff and outsourced service companies. How is this award won?MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists …
Read More »How to win an MCV Award: PR & Marketing
NEW GAME BRAND Who is eligible for this award?Any company that has introduced a new game brand over the past 12 months that has made a significant impact at consumer level within the UK marketplace. How is this award won?MCV will take soundings from the industry and consider any direct …
Read More »Nolan Bushnell to receive Academy Fellowship
Nolan Bushnell, the man behind Pong who is often credited as the original pioneer of arcade and home video gaming, will receive the Fellowship at this year’s Game British Academy Video Games Awards. The original Atari founder said: I am humbled to be selected for this honour from the British …
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