MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft’s Xbox 360 is getting a massive casual games marketing push in the US – just days after the company revealed to MCV that it would be spending tens of millions on widespread marketing for the console in the UK. For the full story, visit MCV sister site CasualGaming.biz
Read More »Official: Girls love games
Girls are spending more time playing PC games and video games than they were last year, according to a new NPD report. Girl Power: Understanding This Important Consumer Segment, showed how girls aged two to 14-years old The survey uncovered what categories are poised for growth as girls continue spend …
Read More »Watch EA’s mega FIFA ’09 ad here
EA’s latest ad campaign for FIFA ’09 was a beast – taking up the full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend. If you missed it and fancy seeing it again, EA has handily made it available online now. Click here …
Read More »Photoshop CS4 to feature Nvidia acceleration
Software will use GeForce and Quadro GPUs top create 'interactive digital canvas'
Read More »HMV joins the British Retail Consortium
HMV Group is to join the British Retail Consortium (BRC). The announcement will be made at the BRC’s Annual Retail Industry Dinner tonight. British Retail Consortium director general Stephen Robertson said: "At a time when retailers are scrutinising all their costs, HMV’s decision to join us is clear evidence of …
Read More »Atari signs Foundation 9 for iPhone games
Backbone and Griptonite teams remake Missile Command and Breakout for Apple handset
Read More »Phil Harrison gets behind iPod
Atari president Phil Harrison has said that Apple’s handheld devices and distribution service are changing the way we consumer and interact with media”. For the full story, visit MCV sister site CasualGaming.biz.
Read More »Why doesnt the media take games seriously?
National newspaper The Independent’s credibility as a ‘friend’ of the games industry has been further strengthened, with a new opinion piece questioning why interactive entertainment is ignored in mainstream media. Just days after the newspaper offered its largely well-received ‘Top 50 Games’ list, columnist Thomas Sutcliffe has pointed the finger …
Read More »Future and Sony tie up PSN content deal
A new project from Future and SCE UK will enable gamers to download interactive, high definition editorial content from PlayStation Network every week in what Future terms ‘a first for the UK games industry’. The new publication is expected to launch early next year and then roll out in other …
Read More »Crash and Spyro set for Christmas
Mega-publisher Activision Blizzard has revealed that Crash: Mind Over Mutant will hit retail on October 31st, and The Legend of Spyro: Dawn of the Dragon will arrive on November 21st. Both titles had disappeared off release schedules following the merger between Vivendi and Activision, but it has now been confirmed …
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