Game industry business news

EA’s latest ad campaign for FIFA ’09 was a beast – taking up the full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend. If you missed it and fancy seeing it again, EA has handily made it available online now. Click here …

Software will use GeForce and Quadro GPUs top create 'interactive digital canvas'

HMV Group is to join the British Retail Consortium (BRC). The announcement will be made at the BRC’s Annual Retail Industry Dinner tonight. British Retail Consortium director general Stephen Robertson said: "At a time when retailers are scrutinising all their costs, HMV’s decision to join us is clear evidence of …

Backbone and Griptonite teams remake Missile Command and Breakout for Apple handset

Atari president Phil Harrison has said that Apple’s handheld devices and distribution service are changing the way we consumer and interact with media”. For the full story, visit MCV sister site CasualGaming.biz.

National newspaper The Independent’s credibility as a ‘friend’ of the games industry has been further strengthened, with a new opinion piece questioning why interactive entertainment is ignored in mainstream media. Just days after the newspaper offered its largely well-received ‘Top 50 Games’ list, columnist Thomas Sutcliffe has pointed the finger …

A new project from Future and SCE UK will enable gamers to download interactive, high definition editorial content from PlayStation Network every week in what Future terms ‘a first for the UK games industry’. The new publication is expected to launch early next year and then roll out in other …

Mega-publisher Activision Blizzard has revealed that Crash: Mind Over Mutant will hit retail on October 31st, and The Legend of Spyro: Dawn of the Dragon will arrive on November 21st. Both titles had disappeared off release schedules following the merger between Vivendi and Activision, but it has now been confirmed …

Thanks to our good chums at 505 Games, you can head into Q4 with a quintet of titles that could improve your life skills, your profit margin or both: * Spellbound* My Pet Dolphin 2 * I Did It Mum! 2 * I Did It Mum! Picture Book * Hello …

Xbox Japan boss Takashi Sensui has called Xbox 360 the best option” for Japanese consumers, despite the system’s minute installed base in the territory. Sensui said that the release of upcoming major RPGs would help the 360 to continue its renaissance in the region – which saw its weekly sales …