Game industry business news

Sainsburys gameplan revealed

Sainsbury’s has revealed that it will ramp up its efforts in the gaming space to maintain and grow its market share. We’re going after games big time,” Gurdeep Hunjan, Sainsbury’s DVD and games buyer, told MCV. Games is the biggest opportunity by far in the entertainment area and we’re in …

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Wii Fit goes on UK tour

Nintendo UK has reassured the trade that it will keep Wii Fit stock flowing right up until peak season as its Feel Great Britain tour continues to increase awareness of the top-selling title. A mass media assault based around the Feel Great Britain tour has already included TV activity, a …

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Corre de force

You showed I Am Alive at the end of your E3 conference. How important could this game be to Ubisoft? We have big ambitions. We think it will please the community. We’re always very careful in introducing a new brand; we all know it’s more complicated to produce a brand …

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Prison Break game confirmed

Brash Entertainment will release a video game adaptation of Prison Break on PS3 and Xbox 360 in February next year. The company has confirmed that the small screen adaptation will follow up its Hollywood tie-ins for movies such Jumper, Alvin and the Chipmunks and Space Chimps. Eagle-eyed fans noticed an …

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Premiership football comes to PSP

PSP owners will be able to download highlights of football matches from the Barclay’s Premiership via video service Go!View, Sony has announced. From Sunday, 17th August, users will be able to transfer 45 minutes of extended highlights from Sky Sports matches. The football content on Go!View is available as part …

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No PS3 price cut at Leipzig

Sony will not announce a price cut to its flagship PlayStation 3 games console at the Leipzig trade expo next week, the company has confirmed. "It’s not going to happen. If you’re coming for that you’ll be disappointed," Sony Computer Entertainment spokesman Nick Caplin told Reuters. SCEE president David Reeves …

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Nintendo takes aim at South America

Nintendo is plotting an aggressive Spanish marketing campaign in Latin America to boost sales of its hardware. The promotional assault will most like happen before Christmas and will focus on sports and fitness games. The platform holder believes the territory’s video game market could be worth up to $2 billion …

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Burnout Paradise to cut out retail

In a move that will likely send shudders through the entire retail chain, EA-owned studio Criterion has confirmed that its recent release Burnout Paradise is to be made available as a full download on Sony’s PlayStation Store on PS3. Priced at $29.99 in North America, the game will be available …

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