Game industry business news

PS3 Home on track for autumn

Whilst Sony works on ironing out the ongoing problems with its recent significant update to PS3, PSN director Eric Lempel has said that the autumn arrival of Sony’s social network Home is on track and will be a full-blooded, non-beta release. Previously, PSN’s Susan Panico had stated the Home’s rollout …

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US: Guitar Hero DS triumphs

One of modern gaming’s biggest success stories is celebrating newfound domination on Nintendo’s DS, with publisher Activision announcing that Guitar Hero On Tour sold over 300,000 copies in its first week on sale in the US, GameDaily reports. The numbers make it Activision’s largest ever DS launch by a considerable …

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Games Up squares up to Government

The organisers of the Games Up campaign have put out a call to action for further backing from UK games firms. With the launch of the official Games Up campaign site at www.gamesup.co.uk and plans to start lobbying parliament directly, the organisers are looking to drive further support from games …

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IGA reveals research findings on in-game advertising

In a wide-ranging report conducted by Nielsen, IGA has taken soundings from gamers on how impactuful in-game advertising is and how they feel it affects the game play experience. Among the most striking figures are that 48 per cent of consumers feel the ads ‘fit extremely well or very well’ …

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SCi appoints new CFO

Robert Brent is to join SCi Entertainment as chief financial officer. Brent is currently head of research at KBC Peel Hunt, where he leads a team of 20 equities analysts and editorial staff. Previously, Brent was an officer in the Royal Navy for ten years. Robert brings extensive knowledge of …

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Sony promises regular Dualshock shipments

Sony UK has moved to reassure retailers that it will be providing ‘regular’ shipments of its new Dualshock 3 Wireless Controller this month – but admitted that it can’t guarantee stock for everyone on day one. The firm announced the long-awaited launch of the controller this week, which finally brings …

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GAME shares plummet after winning trading statement

GAME Group’s shares have slumped by 14 per cent today, following its stunning trading statement this morning . Analysts have suggested that demand for the industry has peaked in the wake of the results. According to Reuters, Game shares, which had outperformed the UK general retailers index by about 85 …

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Midway drastically ramping up EU marketing

Midway’s international executive vice president Martin Spiess has told MCV the firm is ‘drastically’ increasing its marketing efforts in time for its Triple-A releases this year. Speaking in an interview in an exclusive look behind the company and its new titles in today’s MCV magazine, Spiess also said that the …

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In-game ads: The facts

Research results: overall * 82 per cent of consumers feel the games are just as enjoyable with ads, and two-thirds feel the ads are not intrusive * The majority of strong opinioned consumers, both positive and negative, are positive about ads in games; over 70 per cent feel better about …

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