Game industry business news

Elite 360 gets new SKU

North American gamers who purchase an Xbox 360 Elite console from the end of this month are set to receive free copies of Microsoft’s Forza Motorsport 2 and Activision’s Marvel Ultimate Alliance, reports Gamesindustry . The new SKU follows the $50 price cut that Microsoft applied across its range of …

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New Wii SKU on the way?

Claims that Nintendo of America has registered a new Universal Product Code for Wii are leading some to suggest that a brand new hardware SKU could be on the cards, Nintendo fansite Codename Revolution reports. A new UPC is needed for any new hardware offering to hit the shelves. No …

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New Wii SKU on the way?

Claims that Nintendo of America has registered a new Universal Product Code for Wii are leading some to suggest that a brand new hardware SKU could be on the cards, Nintendo fansite Codename Revolution reports. A new UPC is needed for any new hardware offering to hit the shelves. No …

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FIFA scores across the Continent

Despite a gallant effort from Microsoft’s Halo 3, EA’s FIFA 08 has taken control of both the Spanish and German software charts, according to information from European sales analysts Media Control Gfk . FIFA 08 claimed the first, third, eighth and tenth positions in the Spanish Top Ten and also …

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FIFA scores across the Continent

Despite a gallant effort from Microsoft’s Halo 3, EA’s FIFA 08 has taken control of both the Spanish and German software charts, according to information from European sales analysts Media Control Gfk . FIFA 08 claimed the first, third, eighth and tenth positions in the Spanish Top Ten and also …

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Atari board members under threat

Following last week’s announcement that Atari-owning Infogrames is working on a plan to restore profitability to the publisher, Next-Gen reports that a number of board members may be facing the sack. A report from Thompson Financial claims that the five Atari directors will face the chop, with only three staying …

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Atari board members under threat

Following last week’s announcement that Atari-owning Infogrames is working on a plan to restore profitability to the publisher, Next-Gen reports that a number of board members may be facing the sack. A report from Thompson Financial claims that the five Atari directors will face the chop, with only three staying …

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Sony opens in-game ad unit

Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …

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