MCV/DEVELOP News, events, research and jobs from the games industry
Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …
Read More »Sony opens in-game ad unit
Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …
Read More »Sony opens in-game advertising business unit
New division headed by former Nintendo and Adscape exec
Read More »Sony opens in-game advertising business unit
New division headed by former Nintendo and Adscape exec
Read More »Gran Turismo PSP not forgotten
In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …
Read More »Gran Turismo PSP not forgotten
In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »Activision CEO defends independent studios
Kotick also discusses acquisition strategy, saying 'We pick our studios carefully'
Read More »Microsoft aims to drive HD-DVD
With market analysts claiming that Blu-Ray is slowly taking charge of the hi-def format war, Microsoft has teamed up with HD-DVD creator Toshiba to form the Advanced Interactivity Consortium, a body whose aim is to increase the uptake of the format, CVG reports. The Advanced Interactivity Consortium has its roots …
Read More »Microsoft aims to drive HD-DVD
With market analysts claiming that Blu-Ray is slowly taking charge of the hi-def format war, Microsoft has teamed up with HD-DVD creator Toshiba to form the Advanced Interactivity Consortium, a body whose aim is to increase the uptake of the format, CVG reports. The Advanced Interactivity Consortium has its roots …
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