Game industry business news

‘Think globally, act locally’ says president of Kool Things PR

koolthings marcinmarzecki 'Think globally, act locally' says president of Kool Things PR

Publications featured in large, English-language media outlets are without any doubt the Holy Grail for game publishers. They’re the first thing they will have in mind when it comes to PR. There’s a very good reason behind this approach – those media have very high opinion-shaping power and therefore are …

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