Game industry business news

Super Mario Run did not hit Nintendo expectations

Nintendo has admitted that its first Mario smartphone game has fallen short of the mark. Nintendo President Tatsumi Kimishima has told Nikkei that revenues from the game "did not meet our expectations". It was revealed in January that the game had been downloaded some 78m times on iOS, but only …

Read More »

YouTube faces advertiser exodus over hate speech fears

A growing list of major global brands are withdrawing their advertising spend on YouTube due to the fear of being associated with hate speech. The Google-owned company has been rocked in recent weeks by the increased awareness of the racist hate speech that has become alarmingly common among some of …

Read More »

Mass Effect: Andromeda debuts at No.1

EA and BioWare’s RPG sequel Mass Effect: Andromeda has unsurprisingly shot straight to the top of the UK Top 40 in its first week of sale in the UK. The game becomes the third biggest launch of the year behind Ghost Recon: Wildlands and Horizon Zero Dawn, although it can …

Read More »

Team ROCCAT partners with sports marketers Lagardère

Team ROCCAT has announced an exclusive partnership with German sports marketing company, Lagardère. Lagardère will support Team ROCCAT on ‘optimised marketing strategies’ and the ‘expansion of the team’s structure’ with the aim to work towards greater professionalism within the eSports scene. Lagardère already has a number of significant names from …

Read More »

Ligagame to build eSports arena in Indonesia

Ligagame eSports, an eSports channel and organisation based in Indonesia, has announced it will be building an eSports arena in the country. Eddy Lim, Founder and CEO of Ligagame, discussed the plans while speaking to eSports Observer. He revealed that the eSports arena will be built in the country’s capital, …

Read More »

Nioh a ‘triumphant return’ for Koei Tecmo as it eyes the western market

Nioh’s success was never set in stone. The title’s chaotic development started back in 2004, but it only hit shelves this February. An even bigger surprise was director Fumihiko Yasuda’s assertion that the concept of the game had “remained the same throughout development.”  So how could a game whose life …

Read More »

GameStop Q4 revenues fall 13.6%

Global games retailer GameStop has reported year-on-year drops in both revenue and income. Revenues for the quarter ending January 28th fell 13.6 per cent to $3.05bn, while net income dropped 18 per cent to $208.7bn. Adjusted earnings were down by three per cent. Comparable store sales declined by 16.3 per …

Read More »

A rare achievement: how Yooka-Laylee’s winning fans on both sides of the nostalgia divide

Nostalgia is a valuable currency in the games industry, but there’s one UK studio that knows this better than most. Formed by several ex-Rare employees, many of whom worked there during the firm’s iconic N64 years, Playtonic Games is just over a fortnight away from releasing its debut title, Yooka-Laylee, …

Read More »