MCV/DEVELOP News, events, research and jobs from the games industry
Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …
Read More »Why Mafia III isn’t afraid to deal with racism
Mafia should really be 2K’s biggest franchise. It has a brilliant name and is an open-world crime game, which is perhaps the most popular genre in the world. It certainly sounds like it has more potential than 2K’s other huge sellers, such as the stylised, and frankly unusual, Borderlands and …
Read More »Developer of Minecraft console editions joins Team17 board
The co-owner of 4J Studios has joined Team17 as a non-executive chairman. Chris van der Kuyl joins the firm following LDC’s 16.5m investment in the Worms creator. 4J Studios is best known for making the console versions of Minecraft. I’ve known Chris for a few decades and this is the …
Read More »Ubisoft: Watch Dogs 2 boosted by six-month PR campaign
The senior producer on Watch Dogs 2 says that the titles has been bolstered by a ‘shorter communication cycle’. The first Watch Dogs was announced in June 2012 and released almost two years later, in which time the title had changed slightly – particularly visually. It resulted in criticism from …
Read More »Ubisoft on NX: Nintendo has learned from the Wii U
The boss of Ubisoft has dropped further hints about Nintendo’s NX strategy. What we see is that Nintendo has learned from the Wii U,” CEO Yves Guillemot told IGN when asked if the NX was a move away from the Wii U and back toward the mass market appeal of …
Read More »UKIE and Nesta launch the UK Games Industry Map
Trade body UKIE and data firm NESTA has launched its interactive map of the UK games industry. The UK Games Map is online to view and use right now and features a breakdown of all the companies working in the industry around the country, including games developers, publishers, service companies …
Read More »Rez Infinite will boast 4K visuals on PS4 Pro
The developer of the PS4-bound Rez remake has said the game will get a big VR performance boost when hooked up to a PS4 Pro. Rez Infinite launches alongside the PSVR headset next month. And while it will be perfectly compatible with current PS4s, Polygon reports that when hooked up …
Read More »Iceland’s football team out of FIFA 17 after payment row
FIFA 17 will not feature the likenesses of the Icelandic national team after both parties could not agree on a fee. That’s according to the BBC, which reports that the KSI claims to have refused an offer of 11.5k from EA for the rights to the license, believing it to …
Read More »Adrift dev urges fans to ‘demand’ PSVR port
The studio behind virtual reality space adventure Adrift – sorry, Adr1ft – has called on fans to put pressure on the powers that be to have the game greenlit for PlayStation VR. Adrift was released on PC earlier this year and then on PS4 in the summer. However, many were …
Read More »ID@Xbox turns three: How has Microsoft’s indie revolution fared?
When it launched in August 2013, Microsoft’s ID@Xbox initiative marked a bold commitment to independent development by the platform holder. Three years on, what’s next for the programme?
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