Perpetually on the hunt for young men, brands are betting on eSports

This past week, Spanish football club Valencia CF announced a new team, not of footballers but of video gamers.

Competitive gaming is fast becoming legitimate, with star players, huge winnings and audiences in the millions. The 2015 finals for the gaming title League of Legends, for instance, brought in more viewers than the NBA (36 million vs. 19.9 million).

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trop [Industry news] Trophy Games Makes Its Largest Acquisition Ever - and Upgrades Its Outlook

[Industry news] Trophy Games Makes Its Largest Acquisition Ever – and Upgrades Its Outlook

The Danish publicly traded computer game company Trophy Games is acquiring the French game developer Playrion from Paradox Interactive. This is the largest acquisition in Trophy Games' history and will form the foundation for a new series of simulation games. At the same time, the company is raising its revenue expectations for the year to €22.8-€24.1 million . With the acquisition of French Playrion, Trophy Games gains 30 new employees and a new foundation for future growth.