Four game bundle kicks off PS3 Xmas ad campaign

MCV Staff 2nd December 2011 Publishing

Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign.

Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95.

Ads will also be appearing alongside some of the most high-profile shows on ITV including the X-Factor Final, the semi-final of I’m A Celebrity and Manchester United’s final Champions League group game, as well as the second round of the FA Cup.

Supported Channel 4 shows include The Simpsons, Peter Kay, Million Pound Drop, Pineapple Express and Superbad. You will also see ads throughout Sky’s Premier League coverage.

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Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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