Publishing

Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …

Alistair Darling’s Budget was a landmark moment for the games industry – but UK studios most show they are worth the 90m invested in them. That’s the message from industry bosses who say the UK has to promote itself as a global force in order to beef up its studios …

A routine Bank Holiday sale or an effort to encourage struggling hardware sales – call it what you want, but PSPgo owners old and new will be greeted with some significant discounts the next time they log into the PSN Store. Several high-profile titles have seen their prices slashed on …

Despite a prolonged period of silence, we could be hearing a lot more about Sony Online Entertainment’s The Agency in the very near future. You are going to see The Agency,” SOE president John Smedley told GameTrailers. You’re going to get something about The Agency very soon. And I mean …

The Butterflyers talk-up experience testing with target audiences, no matter their age

BAFTA winners The Butterflyers are doing well, and they've only just graduated

Fresh details about the exciting looking Spider-Man: Shattered Dimensions have been revealed, chief amongst them is a global release window – this September. The game will see the web-slinger deal with shifting between four different dimensions, two of which have been revealed. One sees the wall-crawler set in the traditional …

Sega has confirmed a sequel to Conduit is in the works and will be released for the Wii this autumn. Conduit 2 is an FPS that picks up where the original left off and allows players to save humanity from an alien onslaught. New features include a four-player co-op mode, …

The studio behind the successful Battlefield franchise has said that it never wants to charge gamers for post-release map DLC. We don’t ever want to charge for our maps and insisted to EA that this attitude was crucial when it came to keeping our community happy and playing together,” DICE’s …

Sega emerged victorious at last night’s MCV/Xbox 360 Quiz, fending off competition from Gamespot and GAME. A mixture of retailers, media, peripheral firms and publishers gathered at London’s Sway Bar to battle to be the biggest brains in games, and win some pretty spectacular prizes, including Xbox 360 Elites and …