Publishing

Ubisoft has announced that star footballer Steven Gerrard will be the face of its forthcoming title Pure Football. The Liverpool captain and new England vice captain will be one of 230 playable footballers from 17 international teams, as well as appearing as the star of the game’s cover art. Gerrard …

Earlier MCV reported that Tim Langdell’s confrontational use of the Edge trademark may be coming to an end – but now the man himself says this is not so. The Edge Games boss told Develop that the suggestions that EA is closing in on the controversial ‘edge’ trademark are untrue. …

Infinity Ward has released the first video of the highly anticipated Stimulus Package – the first DLC for the record-breaking Call of Duty: Modern Warfare 2. The download includes three brand new multiplayer maps – Bailout, Storm and Salvage – as well as re-workings of two classic Call of Duty …

The Internet Advertising Bureau has formed a new video games steering group that hopes to drive growth in internet advertising within the sector and to establish a code of best practise within the industry. Companies already involved in the scheme include Microsoft, SCEE and EA, according to NewMediaAge. Gaming is …

Click here to access the RETAIL BIZ Previews section, where you’ll find the definitive guide to some of the biggest titles hitting shelves in the near future. This week, we take a look at Ubisoft’s Tom Clancy’s Splinter Cell: Conviction, the hotly-anticipated return of the ruthless spy Sam Fisher. With …

Tim Langdell’s confrontational use of the Edge trademark may be coming to an end, marking the end of one of the most popular legal tirades the games industry has ever experienced. A new legal document in circulation suggests that the Edge Games boss will likely lose trademark protection on the …

New â??culturally Britishâ?? tax test could see Rockstarâ??s dev budget slashed by £11m

Victory for the industry as Alistair Darling talks up British sector

Unreal Engine 3 vendor to break ice with interested Japanese studios

Ubisoft plans to capture a new audience with Splinter Cell: Conviction by re-revitalising the stealth genre. The publisher says its upcoming action title features gameplay mechanics that are far more accessible than those found in its predecessors. Ubisoft hopes to draw in this wider audience with a marketing campaign aimed …