Publishing

Rising Star readies Hello Kitty blitz

Rising Star Games is preparing a comprehensive marketing campaign for Happy Party with Hello Kitty & Friends. The game is the latest entry in the best-selling Hello Kitty franchise, which the publisher believes will become a long-tail retail success. Hello Kitty has an evergreen formula and, whatever the season, this …

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Naughty Dog talks Jak & Daxter

Californian development studio Naughty Dog hopes Sony will greenlight a new Jak and Daxter project. When asked by Eurogamer if the studio is working on a PS3 edition of the longstanding series, community manager Arne Meyer replied, We definitely hear a lot from our Jak fans and we’d love to …

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Xbox 360 price drop "this week"

Microsoft will drop the price of the Xbox 360 Elite within seven days – that’s the prediction of EEDAR analyst Jesse Divnich, backing up information supplied to MCV UK retail. We expect Microsoft to make an official announcement, in the next week, regarding the elimination of the Xbox 360 Pro …

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Square Enix grabs spotlight at Gamescom

The European office of Square Enix makes its first public showing since buying Eidos at Gamescom this week – labelling the event ‘very important’ to its new strategy. The firm will show off titles including Final Fantasy XIII, Final Fantasy XIV (pictured), Nier and Front Mission Evolved in Cologne, as …

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Sparks will fly

Having snapped up Eidos this year, Square Enix is planning a bumper extravaganza for Cologne’s trade show. Tim Ingham interviews the publisher’s product boss Larry Sparks… Which games are you expecting the biggest reaction to at Gamescom? We expect all of our titles to receive favourable reactions. As always there …

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Digital reader coming to PSP

A new service called Digital Reader is set to launch on PSP this year. The service will launch with Digital Comics, which will give consumers the chance to download hundreds of classic and new comics from the PlayStation Store. Titles including Marvel’s Spider-Man, X-Men and Fantastic Four comics will be …

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