Publishing

Universal takes on SingStar

Universal Music has pledged its back catalogue to a new karaoke game set to challenge SingStar. MCV can reveal that French label Mindscape will publish U-Sing in time for Christmas across the UK and Europe. The firm has previously signed distribution deals with UK publishers for releases in the territory …

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Activision eying up EA sports market

The world’s largest third party publisher Activision Blizzard has once again squared up to former king EA by stating that it would consider making a move into the sports genre – though only if the right opportunity comes its way. "[The sports category] certainly has the characteristics of a category …

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PS3 Slim already in production?

It was the big pre-E3 rumour that never happened, but talk has once again emerged of a slimmed down re-imagining of Sony’s PS3 console, with claims that contracts with manufacturers have now been finalised. Joystiq reports that two Taiwanese manufacturing companies, Foxconn and Pegatron, who already enjoy contracts to make …

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Blogs: Games Marketing’s Great Opportunity

Ugly word, ‘blog’. Sounds like bog and log. But, by far, the blog is the most important aspect of any social marketing campaign. It allows you to access and maintain audience at a very low cost. It allows you to message directly, without any media third parties sucking your budgets …

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Bros. in arms

A year ago, Warner Bros. appointed Martin Tremblay as president of its interactive division. As the publisher prepares for its first major E3 outing, Michael French catches up with him to find out about his first 12 months on the job, and the publisher’s plans going forward… Congratulations on your …

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