Publishing

EA’s Pleasants joins Playdom

Emerging casual force Playdom, the firm responsible for leading MySpace social network game Mobsters, has joined this morning’s high profile exec merry-go-round by announcing its capture of former EA COO John Pleasants as its new CEO. News broke late last night not only of Pleasants’ departure from EA, but also …

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Microsoft ups 360’s internal memory

With the Jasper iteration of the Xbox 360’s innards now well and truly out in the market, it transpires that Microsoft has now sneaked a bit of extra memory onto the motherboard’s architecture. When the Japser iteration of the Xbox 360 (identifiable by the 150w power rating on the box’s …

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Pre-order bonus for Halo 3: ODST

Early buyers of Microsoft’s upcoming FPS Halo 3: ODST will be rewarded with a code that will let them unlock multiplayer character Sergeant Avery Junior Johnson. Bungie’s prequel shooter now boasts a full-length single-player campaign depicting the events leading up to Halo 3, all of which will be playable co-operatively …

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Halo 3: ODST heads consumer E3 interest race

Whilst games such as Final Fantasy XIII, Agent and New Super Mario Bros may have been getting the lion’s share of the column inches post-E3, research claims that Microsoft’s Halo 3: ODST is the E3 title that most gamers are interested in buying. Research body Nielsen has published what it …

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Future US boss quits

Future US president Jonathan Simpson-Bint is to step down on August 31st. According to Folio Simpson-Bint sent an email to staff that said he was leaving the company to start his own business. Simpson-Bint wrote: I’m leaving now simply because the time is right for me. I’ve never made any …

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What’s wrong with publishers?

When CEO John Riccitiello memorably told MCV in 2003 that million sellers weren’t a big deal any more, this wasn’t what he had in mind. What’s gone wrong? The short-term diagnosis: Having stumbled in the transition, EA underestimated Wii, allowed costs to spiral, and made too many mediocre games and …

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