Publishing

New games mag launches

Fidget, a brand new website and print magazine dedicated to video gaming ‘for real people’, has launched today . The first issue of the print magazine, which will be distributed free through shops, bars, clubs and games stores, is due later this year. The publication’s team pledges to produce: ‘accessible, …

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Ubisoft snaps up Sin City SFX firm

Ubisoft has heralded its acquisition of the VFX firm responsible for effect in movies such as Sin City and 300 as "a groundbreaking event for digital entertainment". At a press conference in Montreal today Ubisoft Montreal, the firm’s biggest internal studio, announced the purchase of local VFX outfit Hybride, which …

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‘PEGI is UK’s only option’

PEGI represents the gold standard” today, and will undoubtedly be the best system for tomorrow. PEGI is clearly the only ratings system which has the power to prevent game publishers distributing unsuitable content to children, online and offline. Only PEGI fully assesses all games content. It is designed specifically for …

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ELSPA members on PEGI

David Yarnton, UK General Manager of Nintendo: The PEGI age ratings system is favoured by Nintendo. It has the ability to assess and rate all game content and does not rely on a sample of game play to form its decisions. The fact that there is also an EC proposal …

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The Sims link up with H&M

EA’s giant franchise The Sims has joined forces with clothes retailer H&M to unleash a gamer designed outfit in real life stores. Over 1,000 would be fashion designers used The Sims 2 design tool to create an outfit that would feature in The Sims 2 H&M Fashion Runway, a virtual …

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