Publishing

Transformers Devastation part of brand’s new cross-media narrative

Activision’s Transformers Devastation is actually part of a far wider plan for the brand, it has emerged. The Hollywood Reporter says that the game, which entered the UK Top 40 in 21st this week, boasts a narrative that exists within a number of other branching Transformers lines. Both Platinum’s game …

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Until Dawn sales ‘surpassed expectations’, sequel ‘in discussion’

PS4-exclusive horror game Until Dawn could be set for a second instalment. The title, developed by UK-based Supermassive Games, placed second in the UK retail charts following its release in late August. Its popularity was partially driven by the utilisation of its branching ‘butterfly effect’ narrative, which allows different characters …

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Brad Muir leaves Double Fine to join Valve

Double Fine project lead Brad Muir has left the company to take on an unspecified role at Valve. Muir announced the news onTwitter, revealing his last day at Double Fine came last week and his first day at Valve will take place in December. It’s unclear what exactly Muir will …

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Spencer talks PS4 lead, impact of Xbox One launch struggles

Xbox boss Phil Spencer has admitted that he doesn’t know if the Xbox One can ever catch PS4. "You know, I don’t know,” he responded when asked that exact question at the GeekWire Summit 2015, as reported by Videogamer. You know, the length of the generation… They [Sony] have a …

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Unity to up its headcount by 500 before the end of the year

Unity’s business is changing, and to support this the company has embarked on a mass recruitment drive. The company has long been one of the major go-to game engines in the industry. But arguably it hasn’t had the huge scale you might expect for the team behind such a widely-used …

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Kellee Santiago leaves Ouya, joins Google Play Games

Kellee Santiago will step down as Ouya’s head of developer relations to join the Google Play Games team. Santiago confirmed the move onTwitter, stating that she’ll join Google’s studio in Mountain View, California. Her departure from Ouya followsRazer’s purchase of the microconsole makeralong with founder Julie Uhrman’s own exit. Santiago …

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PS4 receives price cut in US, Canada

Sony will cut the price of its PS4 console in US and Canada starting tomorrow. The console will retail for $350 in the US and $430 in Canada beginning October 9th, a $50 price drop for each. The firm has highlighted several first and third-party hardware bundles as well, including …

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Margin Makers: Guide to indie games merchandise

It’s not just triple-A brands that inspire fans to show off their passion for gaming; smaller-budget titles are just as rich for merchandise. MCV takes a closer look When it comes to trends in the games industry, indie titles have never been more in fashion. Increasing ubiquitous over the last …

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Publishers face spiralling cost of botched game launches

Digital publishers and retailers should be worried by the new Consumer Rights Act, top legal experts have warned. The Act will put pressure on publishers to stop releasing broken games. The new laws mean that the rights of digital buyers now align with physical buyers – both can now get …

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Sony plans merchandise deals for ‘hot property’ Horizon: Zero Dawn

Like the sound of a Horizon: Zero Dawn action figure? What about a book based on the upcoming Guerrilla Games title? Or even a pencil case? Well, it looks like your wishes might just come true, if Sony has its way. The platform holder is considering a number of merchandising …

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