Publishing

Sony is ‘most valued’ Asian brand

A new survey conducted by market research firm TNS has named Sony as the most valued brand in Asia. It’s the third year in a row that the company has been awarded the gong. It has succeeded in maintaining its popularity in the region despite the huge PSN security crisis …

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MS nearly brought Crytek in-house

Xbox 360 platform holder Microsoft has admitted that it at one stage considered making German developer Crytek one of its first party developers. The studio rose to fame following its 2004 release Far Cry. This was followed by powerhouse PC release Crysis in 2007, expansion Crysis Warhead in 2008 and …

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Potter mania returns to games retail

The web may be awash with talk of the Pottermore site right now, but games retail has plenty to look forward to from Harry Potter. Publisher Electronic Arts is promoting the latest Potter video game – Deathly Hallows Part 2 – throughout the summer. It arrives alongside the movie on …

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