Publishing

‘PES and FIFA war has transformed football genre’

The ongoing battle between PES and FIFA is having a revolutionary effect on the football genre, says Konami. Pro Evo team leader Jon Murphy believes that before FIFA’s recent critical resurgence, football games had stagnated. Now, with Konami and EA going toe-to-toe on quality, the genre has improved drastically. We …

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Mass Effect 3’s female marketing spin

EA and BioWare is giving Commander Shepard’s female iteration a stint in the limelight when Mass Effect 3 is released. The developer’s marketing director David Silverman confirmed that Ms Shepard – or "FemShep" as she’s known to the fans – will star in an official trailer leading up to the …

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Who is publishing the Star Trek game?

It was one of the few E3 surprises, but Paramount is silent over its plans to release Star Trek in the UK. MCV understands that the publisher is considering moving away from EA, who handled the UK release of its Rango movie tie-in earlier this year. Star Trek was one …

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Spyro flying to retail in October

Activision’s Skylanders: Spyro’s Adventure will hit UK shelves on October 14th. The multiformat game allows players to use toy figures which can transform into in-game characters via a bundled Portal of Power peripheral. Both the game and the toy packs will be available to buy from day one. The title …

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EA CEO wants COD to "rot from the core"

EA boss John Riccitiello wants Call of Duty to rot from the core”. Or in other words, he wants Battlefield 3 to draw the hardcore gamers away from Modern Warfare 3, leaving Activision’s franchise to the mainstream consumers. A lot of people bought Modern Warfare more for the coffee table …

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Riccitiello: Elite coming too early

John Riccitiello believes Activision is "leading with its chin" when it comes to launching Elite. Speaking to Industry Gamers, the EA CEO believes that Elite would have been better off” launching after Modern Warfare 3 had been released, and that Activision pushing the service is a response to the quality …

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Xbox: Europe key to No.1 dream

Microsoft wants to have the most popular games console in the world – but has to conquer Europe to do it, EMEA chief Chris Lewis says. Xbox 360’s European market share grew by over 20 per cent in 2010, but the console is still lagging behind in certain territories. Now …

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