Publishing

Madden boss leaves EA

Phil Frazier, the longstanding executive producer for the Madden series, has parted ways with Electronic Arts. EA Sports says the experienced product manager was looking for a new opportunity” in retiring from the group after fourteen years. Frazier’s walkout continues a string of high-profile departures at the publisher. The link …

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Battlefield 3 hits UK on October 28th

One of EA’s most anticipated games this year – Battlefield 3 – will arrive in the UK on Friday, October 28th. The third main instalment in the FPS series is out in Europe three days after it’s released in North America on October 25th. It’s available on Xbox 360, PS3 …

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JAPAN: Xbox 360 sells 1.5m units

Over 1.5m Xbox 360 consoles have been sold in Japan – a territory Microsoft has found tough to crack. The system originally launched back in 2005 and reached 1m sales in 2009. Now the console has topped 1.5m sales according to Japanese site Wazap, as translated by Kotaku. Over 55m …

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‘PES and FIFA war has transformed football genre’

The ongoing battle between PES and FIFA is having a revolutionary effect on the football genre, says Konami. Pro Evo team leader Jon Murphy believes that before FIFA’s recent critical resurgence, football games had stagnated. Now, with Konami and EA going toe-to-toe on quality, the genre has improved drastically. We …

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Mass Effect 3’s female marketing spin

EA and BioWare is giving Commander Shepard’s female iteration a stint in the limelight when Mass Effect 3 is released. The developer’s marketing director David Silverman confirmed that Ms Shepard – or "FemShep" as she’s known to the fans – will star in an official trailer leading up to the …

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Who is publishing the Star Trek game?

It was one of the few E3 surprises, but Paramount is silent over its plans to release Star Trek in the UK. MCV understands that the publisher is considering moving away from EA, who handled the UK release of its Rango movie tie-in earlier this year. Star Trek was one …

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Spyro flying to retail in October

Activision’s Skylanders: Spyro’s Adventure will hit UK shelves on October 14th. The multiformat game allows players to use toy figures which can transform into in-game characters via a bundled Portal of Power peripheral. Both the game and the toy packs will be available to buy from day one. The title …

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EA CEO wants COD to "rot from the core"

EA boss John Riccitiello wants Call of Duty to rot from the core”. Or in other words, he wants Battlefield 3 to draw the hardcore gamers away from Modern Warfare 3, leaving Activision’s franchise to the mainstream consumers. A lot of people bought Modern Warfare more for the coffee table …

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