Publishing

Shaun White promoted at EA UK

Electronic Arts has promoted Shaun White to lead its MCV Award-winning UK PR team. White joined EA in 2005 and was most recently senior PR manager for EA Sports. His appointment as head of PR follows the departure of Simon Smith-Wright for the publisher’s Australian office. He told MCV: It’s …

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Rare: Voice commands key to Kinect

Kinect Sports developer Rare believes voice control will be instrumental in the future of Kinect games. We’re going to make using your voice much more front and centre – we’ve just scratched the surface on that,” Rare’s studio manager Scott Henson told MCV. The ability to say ‘Xbox Pause’ and …

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Microsoft promises more from Kinect at E3

Format holder Microsoft is ramping up its support for Kinect with a raft of new games and innovations. The firm already has a host of first party titles in different genres such as Kinect Sports, Dance Central and Kinectimals, but has plans to announce a line-up of brand new titles …

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PSP gets price cut Down Under

Sony Australia has cut the price for the PSP in the region. As of today, the UMD-based handheld will retail for $189.95, according to VG247. The news follows similar price cuts to the PSP in the US and Europe. However, Sony told MCV last week that there are no plans …

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PSP price cut in Europe

News agency Bloomberg is reporting that Sony has cut the price of the PSP in Europe. The platform holder reduced the price of the machine in the US earlier this year, with many presuming that the shift in strategy was in preparation for the arrival of NGP later this year. …

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MCV AWARDS: Watch the Battlefield trailer that wowed the crowd

A slice of action from Battlefield 3 was debuted to the MCV Awards crowd last night – and you can relive the clip below. Due out on November 2nd, the game is headed for PS3, 360 and PC. It’s a direct sequel to Battlefield 2 and the twelfth game in …

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