Publishing

Square Enix has announced that the former chief marketing officer for Microsoft’s Consumer and Online UK division Mike Fischer has become its new president and CEO of its US division. He replaces the outgoing John Yamamoto who took charge of US operations in 2007, preceding the restructure that accompanied the …

In what could possibly be the most outrageous piece of video games reporting in a national UK paper, The Daily Star has today expressed its fury” at news that a Raoul Moat version of Grand Theft Auto is in production. Apparently gaming websites” (though obviously not the ones we read) …

Microsoft is asking Gears of Wars fans to decide the fate of new rookie character Clayton Carmine in the upcoming Gears of War 3. Kicking off on July 29th, two t-shirts will be released on the Xbox Live Avatar Marketplace – one with ‘Save Carmine’ written across it and one …

Toys, books and clothes will accompany the blockbuster launch of Star Wars: Force Unleashed II on October 29th. LucasArts is treating the upcoming sequel as a true ‘event launch’ similar to a Star Wars movie. The firm adopted a similar tactic for the first Force Unleashed, which went on to sell …

Maybe it was the World Cup, the hot weather or increased economic uncertaintly, but it was a tough month for the UK video games market – with sales down around 23 per cent compared to June 2009. But it wasn’t all bad news. Red Dead Redemption enjoyed another month at …

SCE has patented new stereoscopic screen sharing technology, making it possible for gamers to look at their own individual imagery on the same 3DTV. In theory this technology would prevent players from looking at their opponent’s moves when taking part in split-screen multiplayer games. It works by splitting the TV …

Two leading games analyst have come out on either side of the divide in the debate surrounding Microsoft’s 130 RRP for Kinect. The Kinect bundle costs only $100 more than the cost of a standalone console, so they can afford to sell Kinect for $100,” Michael Pachter told CVG. The …

On the face of it Microsoft’s 129.99 RRP for Kinect suggests that the company may not be chasing the family market so much as striving to further monetise its existing Xbox 360 userbase. But the European VP of interactive entertainment business Chris Lewis has insisted to MCV that Kinect remains …

The former Visceral Games boss attacks old flame

As the industry continues to digest the 129.99 RRP placed upon Xbox 360 Kinect by Microsoft, its European VP of interactive entertainment business Chris Lewis has defended the decision to aim high with its pricing strategy. We researched it heavily,” he told MCV. As with most things, we do massive …