Publishing

As the industry continues to digest the 129.99 RRP placed upon Xbox 360 Kinect by Microsoft, its European VP of interactive entertainment business Chris Lewis has defended the decision to aim high with its pricing strategy. We researched it heavily,” he told MCV. As with most things, we do massive …

Leading games retailer GAME has unsurprisingly welcomed Microsoft’s announcement that it is aiming high by giving the Xbox 360 motion camera Kinect a high-end RRP of 129.99 in the UK. At E3 in June, we were lucky enough to play with Kinect and can say that it truly is ground-breaking …

The games retail market is going through a shift. Over the past 12 months, specialist retailers have been declining – with 115 game or entertainment shops closing its doors. In contrast, supermarkets have opened 343 outlets over the same period. The information comes part of MCV’s research into the 14 …

Microsoft has at last announced an official price for Kinect – and it’s come in at the top end of the UK industry’s estimates. The standalone device will retail for 129.99 and will include a copy of Kinect Adventures in the box. In Europe it will cost €149.99 and in …

Sega has announced it will be releasing the official video game of the upcoming Marvel film, Thor. Players will take on the role of the God of Thunder, wielding the sacred hammer Mjolnir against beasts from the various Norse realms. The game will feature a storyline based around both the …

An update to the CV of a level and mission designer currently working at Microsoft Game Studios’ 343 Industries seems to suggest that work began this month on a brand new title in the lucrative Halo franchise. As spotted by CVG, the document now claims the developer in question began …

EA Sports boss Peter Moore has warned that the development world’s obsession with high Metacritic scores may leave gamers in the dark. Metacritic scores have previously been worked into the development teams’ objectives, and the hardest task fell to the FIFA crew, who were challenged by Moore to go out …

Outspoken US video games analyst Michael Pachter has told MCV that despite Activision’s three-pronged denial that it is intending to introduce paid-for multiplayer in its Call of Duty titles, he still believes Activision is planning some premium functionality for future titles. If they say you won’t ever HAVE to pay-to-play …

EA Sports engine to give soldiers pitch-slick animations, says Moore

Call of Duty is one of the biggest brands the world of gaming has ever known – but new CEO Eric Hirshberg thinks the franchise’s credentials go far further than that. The Call of Duty franchise is a force of nature,” he told IGN. I think it is the closest …