MCV/DEVELOP News, events, research and jobs from the games industry
A range of games by casual giant PopCap have been reduced to their lowest possible price point on the App Store.
The tactic sees several iPhone games reduced from 1.99 to 69p, including the likes of Plants vs Zombies and Peggle.
While the App Store price cuts are a rarity in PopCap history, the company’s new owner EA has been a strong advocate of the tactic.
For more details, visit Develop.
![Positive Play 1 [Sponsored] Positive Play: How EA is making the games industry a more welcoming place to work](https://mcvuk.com/wp-content/uploads/Positive-Play-1-310x165.png)
![vbcb [Industry news] THRONE AND LIBERTY TO TRANSITION FROM AMAZON GAME STUDIOS TO NC BY END OF Q4 2026](https://mcvuk.com/wp-content/uploads/vbcb-310x165.jpg)