PS4 tops YouTube’s most-watched ads list

MCV Staff 11th March 2013 Publishing

More than 26 million people watched Sony’s reveal trailer for its next-generation PS4 console last month.

The video, which can be viewed below, topped YouTube’s ads leaderboard for February 2013 with five million more views than the next most popular ad, which was from Samsung Mobile USA.

The rankings are based on which advertisements YouTube users chose to watch and share with other users, rather than just the unavoidable pre-roll ads that accompany almost every video on the site.

Sony’s PS4 trailer outperformed spots from car manufacturers Jeep, Ram Trucks and Chevrolet, plus Pepsi’s take on current fad Harlem Shake. Many of the ads first aired during last month’s Super Bowl in the US.

You can check out the PlayStation 4 trailer here:

Tags

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

© Copyright 2026, MCV. BizMedia