Sony: Weve learnt a lot from PSPgo

Though it’s looking unlikely that E3 will be the venue Sony chooses to unveil its in-development successor to the PSP, the platform holder has admitted that pioneering digital-only handheld PSPgo was a test for its future plans in the handheld sector.

Sony has never released sales numbers for the machine. When asked if it regards the PSPgo as a sales success, SCEE president and CEO Andrew House replied: It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot.

Is that measured by success in sales? I don’t think it is.

One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library.”

MCV has spoken to each of the three platform holders in its E3 Special Edition, which will be circulated at the LA event next week. To read the interviews in full, make sure you check MCV magazine this Friday.

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470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).