Ubisoft is ‘changing the way it works with reviewers’

The fallout of Assassin’s Creed” Unity’s launch backlash has resulted in publisher Ubisoft saying it will change the way it works with reviewers.

What hasn’t been specified is how it will change it. Many reports are taking it as confirmation that it will no longer enforce post-release embargoes, a practise that has been criticised by parts of the media this week. This, however, is not explicitly stated.

"The nature of games themselves and the way they are being reviewed is changing, as evidenced by games like Assassin’s Creed Unity, Destiny and The Crew – games that have significant online components," a Ubisoft spokeswomen told BBC.

"Having the online elements available and having populated worlds is essential to creating a representative and complete experience for reviewers. Achieving this prior to launch is incredibly complex, which is why some games are being reviewed much closer – or as was the case with Destiny, even after – the game launches.

"We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want."

Could it actually be that Ubisoft has cast its gaze over to Sega, which is allegedly not sending out review copies of Sonic Boom – a game that according to early chatter is not only pretty awful, but also has its own set of big technical challenges.