Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy.
“The goal is to reduce the investment in licenses, and put more emphasis on making our brands bigger and to release them more often, with very high quality,” Ubisoft CEO Yves Guillemot told investors.
Tags avatar infodevelop-online-net ubisoft ubisoft montreal
![Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort](https://mcvuk.com/wp-content/uploads/Blog_header_2026_IG50-310x165.png)
UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.
MCV/DEVELOP News, events, research and jobs from the games industry
