Xperia range fails to stop big Sony Ericsson losses

MCV Staff 19th January 2012 Publishing

Sony Ericsson has seen its status slip from fourth/fifth biggest OEM in the world to the ninth.

It was hoping an focus on Android would turn its fortunes around, but that switch didn’t make too much difference as the Xperia range failed to match sales of rivals like Galaxy and Desire.

Ahead of its rebranding that will see future handsets drop the ‘Ericsson’ moniker, the company has reported a pre-tax loss of €247m for Q4 2011.The company said it shipped just 9m units in the fourth quarter, down 20 per cent on last year.

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