Zynga shares continue to fall

Zynga’s share price dropped another four percent today, marking three consecutive days of market setbacks for the social games company.

Stocks had been steadily regaining ground lost after the disasterous Facebook IPO until Tuesday, when Zynga unvieled a number of new games, updated services, and an API for third-party developers.

The "Zynga Unleashed" press conference didn’t wow investors, and stocks -which were up significantly at mid-day – took a 33 cent dive.

Today was no better, and stocks fell 25 cents to close at $5.38 cents with a low of $5.26.

Analysts have been skeptical of Zynga’s performance of late due to growing concerns about the company’s ability to monetize the growing mobile sector.