Amazon boasts of record Black Friday sales for its Fire and Echo devices

The own-brand devices of the internet’s largest retailer had a bumper Black Friday weekend.

Amazon has said that sales of the Amazon Fire TV were two and a half times larger than they were last year, helped in part no doubt by the big discounts. The device is still the most popular media player in the US.

Sales of Echo devices, meanwhile, were up by a factor of seven, which again would have been helped by increased international availability. Fire tablet sales doubled year-on-year.

In fact, Amazon’s range were the best-selling overall products from any category for the retailer overt the period.

Customers purchased millions of Amazon’s Alexa-enabled devices this holiday weekend – the all-new Echo Dot, the best-selling 7” Fire tablet, and the new Fire TV Stick with Alexa Voice Remote are all available for under $50 and all powered by Alexa,” Amazon Devices & Services senior VP Dave Limp said.

It’s never been easier to have Alexa in any or every room, and we’re excited for millions of new customers to discover Alexa this holiday season.”