Ben 10 set to be top Xmas brand

Publisher D3P has told MCV that Ben 10 will be a leading force this Christmas, following news that Ben 10: Protector of Earth for DS, PS2, Wii and PSP has sold over 2.5 million copies worldwide.

The Cartoon Network-owned property has already been a huge global hit, with two movies and a host of merchandise proving popular amongst young boys.

Ben 10 is one of the top boys brands in the UK and is now a massive franchise,” enthused D3P’s marketing manager Suzanne Sutton.

There are cards, bedding, toys, – you name it, Ben has it; and that’s not to mention our game. Ben 10 is such a popular brand we are confident of a very successful Christmas period.

We are thrilled to see such a great response to Protector of Earth. The sales continue to climb and we’re proud to have such a hot property as part of our portfolio.”
Protector of Earth has been a mainstay in the Top 40 since it was launched last year. And now D3P is gearing up for its next release in the series: Ben 10: Alien Force.

We are really looking forward to the launch of Alien Force in February,” concluded Sutton. We expect only bigger and better things.”