Downloads CAN go under the Xmas tree

Who says you can’t wrap up a download? GAME has come up with a solution to the biggest digital dilemma – how to make a download look good under a Christmas tree.

From tomorrow (Saturday, December 3rd) all of GAME’s UK stores (and GAME.co.uk) will stock Xmas gift packs for PSN and Xbox Live. They can be used for a wide range of titles and customers can write a personalised greeting.

We’re thrilled to be the world’s first retailer to offer a gift solution for downloads,” GAME Group’s commercial strategy director Tricia Brennan told MCV.

For the last 10 years people have been telling me ‘you can’t put a download under the Christmas tree.’ Well, now they’re wrong. The gift packs look great, and are designed with one purpose – to make sure every gamer gets the perfect present.

Our digital offering has evolved enormously over the last 10 months, and we’re very excited to have a unique gifting range in place for our first truly digital Christmas.”