GAME rolls out digital Xbox games nationwide

As of today every GAME and Gamestation store in the UK has a range of Xbox Live digital titles on their shelves.

In February this year the range was trailed in 44 stores, with customers receiving a code to download the content either on a paper receipt, email or SMS text message.

Games on offer include both on-demand Xbox outings like Halo, Fable and Forza as well as many Xbox Live Arcade titles. Prices start at 3.50.

Customers tell us they like to buy digital downloads in store because it gives them extra convenience and control,” commercial strategy directo Tricia Brennan stated.

It also helps them to discover the incredible games on Xbox Live for the first time. By promoting a range of Xbox Live titles throughout the UK, we’re introducing thousands of new customers to new entertainment.

Customers are using loyalty points and gift cards to snack on digital games at times when they’re not looking for a full new release. Putting Xbox LIVE titles in stores has significantly increased the choice of products and price points that we can offer customers.”

Microsoft UK’s Xbox and Entertainment retail, sales and marketing division director Stephen McGill added:

We’re delighted to see how successful the program has been in GAME since the initial trial in February and we’re really pleased that the program is now being extended further giving Xbox 360 owners even more choice at retail nationwide.”