GAME: We’re ready for transition’

GAME CEO Ian Shepherd has told MCV the retailer is well prepared for the future of the video games market.

Next month the company will be announcing plans to better address the increased prominence of digital games and content. The new agenda will put GAME in good stead for the next few years.

We’re already embracing the new elements of the games market and we’ve got a lot of strategic changes to drive through our business,” said Shepherd.

Multi-channel retailing and online is becoming more important, and I want to do more in that space.

We’re also getting into the middle of digital and downloadable content. They’re relatively small parts of the industry today but they are growing and we want to be even more involved with them going forwards.

And there are 15 million Reward Card holders around the world, which gives us a great opportunity to have a much deeper dialogue with our customers.

As the video games market evolves, it means we can take customers on that journey with us.”

For the full interview with Shepherd, click here.