MCV/DEVELOP News, events, research and jobs from the games industry
It might be the sixth-biggest software market in Europe, but Spain claims one of the biggest consumer shows for video games – and it’s run by GAME.
The first inaugural GAMEFEST 2010 came to a close on Sunday, October 10th, after attracting 40,000 consumers to its show in Madrid.
A big coup for the three-day event was an appearance by Microsoft CEO Steve Ballmer, on hand to promote Kinect to Spanish gamers.
Overall, the event featured a mix of trade and consumer elements, with a hugely busy expo, plus on-stage presentations, and even a cosplay competition.
